Turn Authentic Conversations into

Predictable Conversions

Sales & Marketing Speaker | Author of Selling Made Simple

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About Boyd

Boyd Hoffmann helps businesses bridge the gap between sales and marketing by turning authentic conversations into predictable conversions — without scripts, pressure, or manipulation.

As a Sales & Marketing Speaker and creator of The C.L.O.S.E.D. Formula™, Boyd has led more than 10,000 personal sales consultations and generated over $75 million in results. His framework transforms how professionals connect, communicate, and close, making sales feel natural again.

With a mix of storytelling, humor, and practical strategy, Boyd teaches teams how to sell with empathy, market with clarity, and communicate with confidence, driving both culture and conversion.

See Boyd In Action

Watch how empathy and clarity drive results on every stage.

Real Results. Real Conversations.

Hear what our clients have to say

Katherine Lewis

Redondo Beach, CA
"Boyd is an amazing and influential communicator. I had the privilege of attending one of his weekend workshops and was able to walk away with several “nuggets” that I could immediately apply to my business. I completely recommend Boyd and his team to anyone who wishes to take their communication skills and business to a higher level.”

Chris Huang

Vancouver, Canada
"After the training with Boyd, my closing percentage went up about 50%. Not only did my sales go up, also my refund clawback rate went significantly down.
He genuinely cares and teaches good values. So if you want to make money, if you want to get good at sales, I highly recommend Boyd."

Kajal Patel

Irvine, CA
"We had a team coaching session with Boyd, and his approach to sales was very conversational, which resonated with me right away. He focused on asking open-ended questions to really understand the client’s needs and how best to help them. I appreciate this style because it feels natural and consultative rather than pushy, something that aligns closely with how I like to work with clients."

Signature Keynotes & Workshops

01.

Selling Made Simple: The C.L.O.S.E.D. Formula for Authentic, High-Conversion Conversations
In a world of shrinking attention spans and skeptical buyers, the ability to have a real, authentic conversation has become a sales team’s greatest competitive advantage. Boyd Hoffmann, creator of The C.L.O.S.E.D. Formula™ teaches audiences how to transform ordinary sales calls into effortless conversions without scripts, pressure, or manipulation.
Through humor, real-world stories, and proven frameworks, Boyd shows your team how to make selling feel natural again.
Audiences Will Learn How To:

Lead conversations that convert, without scripts or pressure.

Uncover what clients really need (and how to articulate it better than they can).

Handle objections before they even come up.

Leave every conversation with clarity, confidence, and next steps.

02.

Lead With Story: How Great Leaders Inspire Buy-In Through the Power of Storytelling
In today’s fast-paced world, leadership isn’t about control; it’s about connection. Boyd shows leaders and managers can effectively implement storytelling to achieve stronger buy-in, better coaching conversations, and cultures people want to be part of.
Boyd shows how the story is the bridge between logic and emotion and how the right story told the right way turns meetings into movements.
Whether you’re leading a sales team, managing change, or rallying an organization behind a vision, this talk helps leaders inspire commitment instead of compliance.
Audiences Will Learn How To:

Turn your mission or message into a story that moves people to act

Use narrative to simplify complex ideas and align teams quickly

Build instant emotional connection through authentic storytelling

Communicate vision and values in a way that sticks

03.

Objection Handling Made Simple: How to Turn Resistance into Results
Most people don’t say “no” because they don’t want what you offer—they say “no” because they don’t yet feel seen, safe, or certain. Boyd teaches sales teams and entrepreneurs how to reframe rejection into opportunity. Boyd has learned that the secret to overcoming objections isn’t persuasion—it’s empathy.
This talk breaks down the conversation patterns that cause prospects to shut down and shows audiences how to shift from reactive to proactive communication.

Using Boyd’s step-by-step framework, participants learn how to anticipate objections before they happen, identify the true emotional barrier behind “I need to think about it,” and respond in a way that builds trust rather than tension.
Audiences Will Learn How To:

Handle any objection with confidence and composure

Uncover the real reason behind hesitation (and address it authentically)

Turn resistance into productive dialogue

Shift their mindset from “convincing” to “coaching” your prospects toward clarity

Check Boyd’s Availability

Tell us a bit about your event, we’ll personally review your inquiry and reply within one business day.

Frequently Asked Questions

Do you customize the talk?

Yes—every program includes pre-event discovery and audience tailoring.

Do you speak internationally/virtually?

Yes—Boyd delivers in-person and virtual events worldwide.

Can we record the session?

Recording and internal licensing are available in select packages.

Do you offer follow-up support?

Yes—common add-ons include a manager Q&A, VIP roundtable, and the C.L.O.S.E.D. Quick Start PDF.

Empathy. Clarity. Confidence.

Helping teams turn authentic conversations into consistent, predictable results.

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