My Story – “How I Took A ‘Part Time Work At Home Job’ And Made It My Career.”
December 15th 2005
That was the day I was hired on to what I thought to be, at the time, my “dream job.” I finally had a career that was exciting and offered me that feeling of accomplishment. It really was one of the more satisfying days of my life.
I was now a consultant for a very profitable and respected Internet Marketing Company and making more money than I had ever done in the past. I was traveling the world and going places and seeing things that I had always dreamed about as a kid.
Over the next couple years my income kept increasing and my life seemed to be headed down the right path. I felt that since I was working for an Internet Marketing Company and the internet was here to stay, what could possibly happen to me and my income? Well the internet its self didn’t slow down, but my income sure did…
October 10th 2008
The day I realized (but was unwilling to accept) that the job and income I thought would always be there started to show signs of crumbling. You see, I never once took into consideration that the banking system would begin to fail and along with that so would people’s ability to use credit to purchase what we/I were offering them.
People literally no longer had lines of credit to purchase our software. People who would have purchased without hesitation two months ago had to now respectfully decline and walk away. I had no solution to this problem. The excuse “I have no money” seemed to actually become legit.
Over the next five months I watched my income decline to around 20% of what it use to be with no recovery in sight.
So I was forced to make some tough decisions and completely change the course of my life. I knew at that point in time that the only way I was ever really going to generate “security” was to create my own company and build my own business.
June 14th 2009
This was the day I walked away from the job I loved and committed 100% to my own personal development and create the security my family and I were searching for. I was not completely sure as to how I was going to do it; I just knew that it would involve the internet in some way or another.
Up until this point however, I was only thinking along the lines of selling a physical product and that part of it was not exciting to me at all. I was very familiar with how it all works and where to find products to sell. I just knew it was more hassle than what I personally wanted to deal with.
June 23rd 2009
My Aunt and Uncle invited my wife to attend a Tuesday night meeting that was obviously designed to pitch their network marketing venture and to see if we would be interested.
I told Lindsey that out of respect I would go, “but there is no way in hell we are signing up for whatever it is.” She agreed and we headed down to the meeting and were just hoping it wouldn’t last too long.
But something during that meeting was said that sparked an idea that began to run wild within my head. And I began asking myself a simple question, “what do I have against Network Marketing? What is it that I just can’t stand?”
-Is it the lifestyle they live? No
-Is it the products that they sell? No
-Is it the way they go about marketing their opportunity? YES
I realized that the only thing I did not like about the network marketing industry was simply how they went about marketing it. They were still using the same marketing strategies that Amway rolled out in the late 50’s. What other organization on planet earth still uses the same marketing strategies they used over 50 years ago? I can only think of one.
I personally was not going to go around asking family and friends if they would be interested and everyone else who happens to cross my path. I looked at the presenters and thought I could see myself living that lifestyle: complete freedom to spend time with my family. (Because truly that is all that matters to me is my family.) But I knew I did not want to do it their way.
I realized that night that the power of the internet is real and it is not called the information highway for nothing. I just knew there had to be people searching for network marketing opportunities (or home based business opportunities in general) online and eager to find someone or something that could help them find success in what seems to be a “too good to be true industry.”
So when I got home that night I set out on a mission to see if my thoughts and feelings were headed down the right path and, not surprisingly enough, I was 100% correct. People were searching for a solution to their financial/personal problems and seeking leadership from someone or something on the internet.
It was at that moment that I realized exactly what I wanted to do with my life and how I was going to go about doing it. I would use the internet to introduce myself to people who were looking for what I was offering. I would take my internet marketing background and apply that to network marketing and completely change the way you would traditionally go about “building your down line.”
I stumbled upon a book and a gentleman that would be the final piece to the puzzle: Magnetic Sponsoring by Mike Dillard. He is a genius when it comes to marketing online with the sole purpose of building a list of people who are 100% interested in you and what you have to offer. Mike helped me to put all the pieces together and truly understand what needs to be done and how to do it.
Today
I am currently building my business and taking on new associates and business partners who have the same end goal in life. And that is simply to live a better life. Whatever that means to you that is what I and my team are helping people accomplish.
I know that I am not for everyone and that not everyone will be dying to get involved. But I know this… There will be plenty who will see what I am offering and see the big picture and realize that this is truly a legitimate opportunity to accomplish their dreams.
I encourage you to checkout the system I am personally using and see exactly how I go about building my business completely online.
I look forward to the opportunity of helping you fire your boss and help you to start writing your own paychecks…
To your success:
Boyd Hoffmann
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