Online Marketing For The Home Business Owner

Social Networking Marketing Etiquette – What You Need To Know And Why!

by boydhoffmann on 29/12/09 at 10:06 am

 Social Networking Marketing Etiquette…  What is it?

For many people the whole concept of Social Networking is new and definitely
misunderstood. If a person were to take a look and study those that have been
successful using social media and the approach that they take in building a
large following of people, I’m sure they would  typically see a common theme.

Those that are successful always introduce themselves as a leader and someone who offers value first.

What do I mean by that?

If you were to meet someone new in your personal life, whether it is at church, at the park, or even on the side walk, and you both introduce yourselves to one another, and the next thing out of their mouth is “I’m a business owner and I can help you accomplish your financial goals.” What would you think?

I personally would immediately go on the defensive, and more than likely from that point forward disregard everything else he/she has to say and find my nearest escape route.

Even if what he/she had to offer really could benefit me,
I would not be interested. Because it comes across as someone who has “Their” best interest at heart and not mine.

But lets say that person took the approach of getting to know me first. taking
time to understand who I am and what I am lacking. Offering me helpful tips
and suggestions along the way of building a relationship.

Taking the approachas a leader and as someone of “value”. Now I’m more likely to be ready to hear all about his/her business or service.

This is the same approach one must take when establishing their presence on
social media sites. Coming across as someone who offers value and is willing to give before taking.

Once people recognize you and your approach as someone who is contributing to their well being they will listen to what you have to say and take into strong consideration whatever it is you are now offering.

Be a person of “value” to your followers first, and show them your product,
service, opportunity second. This is what I call “Social Networking Marketing
Etiquette.”

Take this approach and you will see a dramatic increase in response to your offer, which ultimately leads to an increase in profits and personal
success.

Be sure to live by this principal and never break it…

Always be “giving” way more than you are “taking.” People will respect that and in return will respect your opinion when the time comes to get them to take action and  look at what you are offering.

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