What exactly is Search Engine Opimization?
by boydhoffmann on 24/11/09 at 6:28 pm
Search Engine Optimization is a process of choosing the most appropriate
keyword phrases related to your site to ensure that this ranks your
site highly in search engines so that when an individual searches for specific
phrases that you are marketing to, it will push your site to the top of the
search engine results.
It simply involves adjusting the content of your website along with the HTML
coding and Meta tags. It also involves making sure to establish the appropriate
link building process.
The most popular search engine in the wold today is Google, fallowed by Yahoo
and MSN. Those are your top 3
All search engines keep their methods and ranking algorithms top secret to
ensure that they are finding the most “related” content and to deter
“Spam” from clogging those results. A search engine uses hundreds of
factors while ranking the listings where the factors themselves and the weight
each carries may change continually.
Search Engine Optimization algorithms can differ so drastically that a webpage
that ranks #1 in one particular search engine could easily rank #200 or worse
in another search engine. That is why understanding SEO is critical to your
online success.
You do not however need to submit your site to the individual search engines.
A simple link from a well established site (such as a Article Site, etc…) will
get the search engines to visit the new site and begin to spider its content.
It can take a few days or it may take a few weeks from the referring of a link
from such an established site for all the main search engine spiders to commence
visiting and indexing the new site.
Search Engine Optimization may seem overwhelming and complex. And if you do not
have the time or understanding to do it yourself it may be worth looking into
hiring a professional company and or individual to get you started on the right
path.
Search Engine Optimization companies will look at the plan for
your site and offer suggestions to help increase your search engine ranking and
your sites overall traffic. These companies typically will offer ongoing
consultations and detailed reporting and monitoring of your site. They should
also continue to provide opinions and recommendations for editing and improving
your sites traffic and overall search engine ranking.
Typically the Search Engine Optimization experts will work with you or your web
designer to build and integrate a plan that flows with all aspects of your site
and make sure it is laid out properly and effectively.
