Turn Authentic Conversations into
Predictable Conversions
Sales & Marketing Speaker | Author of Selling Made Simple
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About Boyd
Boyd Hoffmann helps businesses bridge the gap between sales and marketing by turning authentic conversations into predictable conversions without scripts, pressure, or manipulation.
As the creator of The C.L.O.S.E.D. Formula™ and The C.O.N.V.E.R.T. Framework™, Boyd teaches teams how to simplify their message, communicate with confidence, and make sales feel natural again.
With over 10,000 personal sales consultations and $75 million in sales, Boyd brings two decades of real-world experience training high-performing teams and speaking on stages across the country.
With a mix of storytelling, humor, and practical strategy, Boyd teaches teams how to sell with empathy, market with clarity, and communicate with confidence, driving both culture and conversion.
See Boyd In Action
Watch how empathy and clarity drive results on every stage.
Real Results. Real Conversations.
Hear what our clients have to say
Katherine Lewis
Redondo Beach, CA
"Boyd is an amazing and influential communicator. I had the privilege of attending one of his weekend workshops and was able to walk away with several “nuggets” that I could immediately apply to my business. I completely recommend Boyd and his team to anyone who wishes to take their communication skills and business to a higher level.”
Chris Huang
Vancouver, Canada
"After the training with Boyd, my closing percentage went up about 50%. Not only did my sales go up, also my refund clawback rate went significantly down.
He genuinely cares and teaches good values. So if you want to make money, if you want to get good at sales, I highly recommend Boyd."
Kajal Patel
Irvine, CA
"We had a team coaching session with Boyd, and his approach to sales was very conversational, which resonated with me right away. He focused on asking open-ended questions to really understand the client’s needs and how best to help them. I appreciate this style because it feels natural and consultative rather than pushy, something that aligns closely with how I like to work with clients."
Signature Keynotes & Workshops
01.
Selling Made Simple: The C.L.O.S.E.D. Formula for Authentic, High-Conversion Conversations
In a world of shrinking attention spans and skeptical buyers, the ability to have a real, authentic conversation has become a sales team’s greatest competitive advantage. Boyd Hoffmann, creator of The C.L.O.S.E.D. Formula™ teaches audiences how to transform ordinary sales calls into effortless conversions without scripts, pressure, or manipulation.
Through humor, real-world stories, and proven frameworks, Boyd shows your team how to make selling feel natural again.
Audiences Will Learn How To:
Lead conversations that convert, without scripts or pressure.
Uncover what clients really need (and how to articulate it better than they can).
Handle objections before they even come up.
Leave every conversation with clarity, confidence, and next steps.
02.
Clarity That Converts: How to Create a Clear Message That Attracts and Converts
Most businesses don’t have a marketing problem — they have a clarity problem.
If your message is confusing, people tune out. And when they tune out, they don’t buy.
In this engaging keynote, Boyd Hoffmann helps companies bridge the gap between marketing and sales by creating clear, story-driven messages that attract the right customers and inspire them to take action. Through his C.O.N.V.E.R.T. Framework™, Boyd reveals how to simplify your marketing, align your message with your sales process, and turn confusion into conversion.
Audiences Will Learn How To:
Clarify their customer and craft a message that resonates
Outline the customer’s problem in language that connects
Use storytelling to build trust and authority
Align marketing and sales around one clear message that converts
03.
Objection Handling Made Simple: How to Turn Resistance into Results
Most people don’t say “no” because they don’t want what you offer—they say “no” because they don’t yet feel seen, safe, or certain. Boyd teaches sales teams and entrepreneurs how to reframe rejection into opportunity. Boyd has learned that the secret to overcoming objections isn’t persuasion—it’s empathy.
This talk breaks down the conversation patterns that cause prospects to shut down and shows audiences how to shift from reactive to proactive communication.
Using Boyd’s step-by-step framework, participants learn how to anticipate objections before they happen, identify the true emotional barrier behind “I need to think about it,” and respond in a way that builds trust rather than tension.
Audiences Will Learn How To:
Handle any objection with confidence and composure
Uncover the real reason behind hesitation (and address it authentically)
Turn resistance into productive dialogue
Shift their mindset from “convincing” to “coaching” your prospects toward clarity
Check Boyd’s Availability
Tell us a bit about your event, we’ll personally review your inquiry and reply within one business day.
Frequently Asked Questions
Do you customize the talk?
Yes—every program includes pre-event discovery and audience tailoring.
Do you speak internationally/virtually?
Yes—Boyd delivers in-person and virtual events worldwide.
Can we record the session?
Recording and internal licensing are available in select packages.
Do you offer follow-up support?
Yes—common add-ons include a manager Q&A, VIP roundtable, and the C.L.O.S.E.D. Quick Start PDF.
Empathy. Clarity. Confidence.
Helping businesses turn authentic conversations into predictable conversions.
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