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Business M.R.I Assessment

By taking this assessment you will quickly identify the parts of your business that needs immediate attention. When you give those parts of your business the attention they need, you get much better results. CLICK "PLAY" TO GET STARTED:

Business M.R.I Assessment

Question 1 of 25.

Do you have an inspirational mission statement that everyone on the team has memorized and talks about regularly

1. Yes
2. No
Question 2 of 25.

Your employees clearly understand their role, what they’re working towards, and how they are specifically helping the company to get there.

1. Yes
2. No
Question 3 of 25.

You feel connected to the “why” of your work. Your company mission reads like a counter attack against an injustice in the world.

1. Yes
2. No
Question 4 of 25.

You have a goal setting framework and process that helps you organize your time and resources.

1. Yes
2. No
Question 5 of 25.

You (and your team) have a daily planner tool and routines that allow you to prioritize and manage your daily tasks so you get more done.

1. Yes
2. No
Question 6 of 25.

You have a clear understanding of what tasks are primary and what tasks should be considered secondary. You know what to say “yes” to and what opportunities to reject.

1. Yes
2. No
Question 7 of 25.

The message you are communicating is helping customers to understand how you can help them survive and thrive.

1. Yes
2. No
Question 8 of 25.

Your customers can easily name the main problem your company solves.

1. Yes
2. No
Question 9 of 25.

Potential customers easily understand what steps they need to take to start doing business with you.

1. Yes
2. No
Question 10 of 25.

When people ask “what do you do?” you can respond with 1-2 clear sentences. It’s not complicated or confusing for someone to easily understand.

1. Yes
2. No
Question 11 of 25.

You have a sales funnel that builds a relationship with the customer and the results exceed our expectations.

1. Yes
2. No
Question 12 of 25.

We have a robust customer database and a well-defined process to move our customers through the sales cycle.

1. Yes
2. No
Question 13 of 25.

You utilize a process that positions your company or brand as a trusted guide and advisor to the customer — (the customer wants to be the hero in their own story... You're the guide).

1. Yes
2. No
Question 14 of 25.

You invite your customers into a consistent story in all your marketing collateral (website, email marketing, lead generators, social media, etc.)

1. Yes
2. No
Question 15 of 25.

Your communication campaign (i.e. speeches, videos, emails, social media posts, and press releases) has a unified and repeated message that engages the audience.

1. Yes
2. No
Question 16 of 25.

When entering into a negotiation, whether with a vendor, customer, or competitor, do you and your team members use a structured negotiation framework?

1. Yes
2. No
Question 17 of 25.

Can you and your team members name the two types of negotiation and are you able to identify which one you are in at any given time?

1. Yes
2. No
Question 18 of 25.

Do you have a dedicated salesperson or sales team?

1. Yes
2. No
Question 19 of 25.

Do you or your sales representatives know what questions to ask leads to assess which leads are most qualified to make a purchase?

1. Yes
2. No
Question 20 of 25.

Do you currently have a pipeline of leads you are carefully measuring as they evolve toward making a purchase commitment?

1. Yes
2. No
Question 21 of 25.

Do you and your sales representatives follow a proven framework that makes the customer the hero of their own story?

1. Yes
2. No
Question 22 of 25.

Are you holding weekly staff meetings in which your entire team is reminded of the mission?

1. Yes
2. No
Question 23 of 25.

Does each team member know what their most important repeatable tasks are to insure the achievement of the mission?

1. Yes
2. No
Question 24 of 25.

Is the compensation package you offer each team member tied to the accomplishment of their primary objectives and tasks?

1. Yes
2. No
Question 25 of 25.

Do you conduct daily standup meetings that keep your team on track and moving forward?

1. Yes
2. No

Next question 1 of 25

All 25 questions completed!


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