Doing Business In The Age Of Social Media

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There’s no doubt about it: Social media has changed the workplace. And it’s not going to stop there. The way we work, the way we communicate, and the way we interact with each other will continue to change at an accelerating pace.

 

If you don’t adapt to these changes, you will be left behind. If you do adapt, however, you can ride this wave all the way to the bank. In this report, I am going to share 5 ways you can use social media to achieve workplace professionalism… even in the most traditional of environments.

Be A “Student Of The Web”

Social media is a great way to get an inside look at what people are saying about your company or brand. But it’s also a great way for them to vent… and vent they do!

 

Monitoring what people are saying about your company or brand on Twitter, Facebook, Google+, and the like will give you an early warning system that will let you know when something negative is happening. You can then take action and either diffuse the situation… or… you can use the energy of the negative sentiment to fuel your marketing efforts.

Use Social Media To Gain Insights From Your Customers And Build A Rapport With Them

One of the best uses of social media is to gather intelligence from your customers and prospects. By observing what people are saying about your company or brand, you will get a clear picture of their concerns, their desires, and what they are willing to buy. This will help you build a stronger relationship with them and give you a leg up on your competition.

 

Listen Up!

 

Listening to what your customers say is one of the most important skills you can develop as a marketer. It doesn't matter if it's via email, on a blog, on Twitter, or on some other type of social media. What you need to do is pay attention. If you aren't listening, you won't learn anything. If you are only paying attention to the positive stuff your customers are saying about your company, you are missing the boat. You need to be aware of both the good and the bad. The reality is, most people don't have a great opinion of most companies and brands.

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Listen To And Respond To Customer Feedback In An Effective Way

Social media gives you an amazing opportunity to directly interact with your customers and prospects. But it also gives you the chance to listen to and respond to their feedback in an effective way.

 

If you do this effectively, you will gain a tremendous amount of trust from your customers… and… this will translate into massive sales and profitability for you.

 

So, how do you do this? Well, that depends on two things: How Active Are Your Customers On Social Media? And, How Passionate Are They About What You Are Selling? If you're not sure about either of these questions, you should be.

 

After all, if you don't know what's going on with your customers… how can you possibly respond to their needs and desires in an effective way? Also, if you don't have any clue about the level of passion your customers have for what you are selling… how can you possibly tap into that passion in a meaningful way?

Monitor What People Are Saying About Your Competitors

Social media is a 24/7 marketplace of ideas. It’s where people go to find out what’s new and to get the real scoop on what’s happening. And it’s where they go to share their ideas and get feedback from others.

 

The smartest thing you can do when it comes to social media is to simply be a student of it. Observe what’s happening, study what works, and incorporate what you learn into your own efforts. This will put you miles ahead of your competition.

Use Social Media To Gain Insights From Your Colleagues And Build A Rapport With Them

Social media is a great way to gather intelligence from your colleagues. By observing what people are saying about other companies or brands, you will get a clear picture of their concerns, their desires,

 

and most importantly, what they will buy. By observing what people are saying about other companies or brands, you will get a clear picture of their concerns, their desires, and most importantly, what they will buy. Social media can also be used as a tool to help you form strong opinions and make decisions in your favor.

Keep In Mind

Most of us don’t think much about how our brand is being perceived by people outside of our company. However, according to a study by Convince & Convert, 73% of consumers trust online reviews as much as personal recommendations from friends and family.

 

If your business isn’t taking advantage of social media, you are truly missing out on a lot of important information that can help you improve your marketing and sales efforts.

 

Are you paying attention to what your customers are saying about your company or brand? How are you responding to their feedback? What would you like to see more of or less of? Share your thoughts in the comments section below.

 

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Boyd Hoffmann can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.

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