If you are looking for a “social media manager” you have come to the right place. In this issue, I am going to teach you exactly what a social media manager does… and… why you need one if you are running a successful online business.
What is a social media manager?
Simply put, he (or she) is someone who manages your social media presence. Social media has become an integral part of our lives. It is the fastest-growing marketing channel in the world.
In fact, according to a recent study by the Pew Research Center, 92% of American adults use some form of social media. That means there are almost 800 million people using social media… and… nearly all of them are potential customers for your products or services.
Social media can be a powerful sales tool for your business. But, it is also easy to misuse this tool. If you don’t know how to properly use social media… you could end up alienating your existing customers, pissing off your employees, and spending a small fortune on advertising that doesn’t produce any results.
That’s why you need a social media manager. He (or she) will make sure your social media posts are seen and shared by the largest possible audience… while… maintaining the integrity of your brand.
A good social media manager will not only create the posts for you… he (or she) will also monitor the posts… and make sure none of them go out without your approval.
You'll Know The Hard Numbers!
You see, most people who try to use social media to promote their business fail miserably. They post a few links here and there… and then… they sit back and wait for the money to roll in. But, that’s NOT how it works. If it did work that way, everyone would be a millionaire. The truth is, it doesn’t work that way at all… except maybe for a lucky few. The vast majority of businesses who use social media… will NEVER make any money whatsoever… no matter what they do.
The reason is, most people who use social media to sell something have NO idea of the real “science” of selling. They are so concerned with getting their message across… they end up using the least effective forms of communication. And, since they are using these ineffective forms of communication, they are unable to provide any real sales “numbers”. Therefore, their attempts to use social media to promote their business fail completely.
You Won't Fail With A Good Social Media Manager!
A good social media manager will not only create the posts for you… he (or she) will also monitor the posts… and make sure none of them go out without your approval. He (or she) Will Provide You With The Hard Numbers!
Let’s say you have a website with 1,000 unique visitors per month. Let’s say one out of every ten of those visitors becomes a paying customer. That means you are going to get 90 unique customers from your social media efforts. But, what good is it if you only get 90 customers… when… you could easily be getting 5 times that many customers with the right social media campaign. The right social media manager can make sure all your hard work pays off big time.
Hiring The Perfect Social Media Manager!
When you are ready to hire a social media manager, here are the questions you should be asking:
- Does he (or she) have at least three years of experience working with B2C or B2B companies?
- Is he (or she) on at least half a dozen of the top social networks like Facebook, Twitter, Instagram, Linkedin, Pinterest, and YouTube?
- Does he (or she) have a proven record of creating profitable social media campaigns for other clients?
- Does he (or she) provide detailed, written proof of his (or her) previous accomplishments?
- Does he (or she) have testimonials from clients who can be contacted for references?
- Is he (or she) willing to provide you with references and testimonials… and… is he (or she) able to provide you with at least three or four recent successful projects he has worked on?
Hire Only professionals!
Social media has become an integral part of the marketing landscape. More and more businesses are realizing the importance of social media, but many are struggling with how to use it effectively.
Fortunately, there are now many social media experts who are willing to help you get up and running on this important channel. However, it can be difficult to choose the right person for the job.
That's why it's essential you take the time to evaluate each social media expert you're considering working with. Make sure you are looking for someone with a proven track record, who is honest and has a positive attitude about the work they do.
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