How To Grow Your Business On Instagram

We all know that Instagram is a powerful marketing tool. It's one of the most popular social media platforms, and it can also be an effective way to advertise your business. But how do you make sure people are following you? How do you stand out from the crowd? In this blog post, we'll share 10 strategies for growing your business on Instagram!

Why learn how to grow your business on IG?

Growing your business on Instagram takes thoughtful time and attention. Here are ten steps to get you started.

1. Optimize your bio is step #1 on how to grow your small business on Instagram

Your bio should be concise and include contact information so that interested followers can easily get in touch with you.

Tips for optimizing your social media bio:

  • Be succinct - Include key details like company name, location, phone number, and website address (if applicable) to help people quickly find out more about what you do
  • Use keywords and phrases that are relevant to your business and what you do
  • Include hashtags that are relevant to your industry or niche, as well
  • Choose a good profile picture
  • Write an informative bio. Use it as the introduction for why followers should follow you! Explain what makes you different from other people in the same field or market (e.g.,
Followers On Instagram

2. Post unique content that generates Instagram followers.

You need eye-catching pictures for Instagram to get your work noticed. You also need to post content that makes people want to engage with it. Your posts should be engaging and shareable, but they don't necessarily have to be funny or entertaining for people who are scrolling through their feeds on a daily basis.

When you're posting great images of your work, make sure the quality is consistent throughout all of them and that you stay on theme.

  • Focus on the quality of your images
  • Stay consistent in your content, stay focused and avoid being all over the place
  • Post pictures that are unique to you or shareable without feeling like they're too much (i.e., don't post a whole bunch of selfies)

3. Find a schedule that works for you and stick to it.

In order to grow a business on Instagram, you need to provide products and services that people trust. Competition for the attention of potential customers on social media platforms is intense. The key to gaining their focus is by posting high-quality content consistently.

Hootsuite now offers free tools to post to social media so you can schedule daily posts in one sitting. Pro tip: It’s important to find the most effective time to post your content on Instagram. Stick with that template, and use it for every post you make.

Grow your followers on instagram

4. Try Instagram's live stream and story features.

These two tools can help attract potential customers to your company through Instagram. A picture is a snapshot, but Live and Stories convey more of an in-depth look at your personality. Allowing for instant feedback with polls or other widgets, the app could be a useful tool.

Before Instagram offered tools to organize content on your bio, stories used to disappear in 24 hours.

5. Tap into industry-related hashtags and let your content speak for itself.

Hashtags can direct potential customers to your page. Hashtags organize and present content so users can easily find their interests without knowing the exact hashtag ahead of time. Using hashtags in your posts can increase engagement--comments, likes, and shares.

To use hashtags from your industry wisely, be sure to closely observe the #’s that are popular at each given moment. Instagram limits you to no more than 30 hashtags per post. More often than not that is too many, but it’s nice to have the option available when it would be appropriate to include them all. Follow and select the top ten of your niche on Instagram, so you can stay updated with conversations from those who may be influential in your field.

Here are a few interesting hashtag strategies to try:

  • Adding clickable hashtags to your Instagram account will make it easier for followers to find and engage with your content.
  • Find hashtags related to your industry, and follow them.
  • Add hashtags to the first comment of your post so that they do not clutter your image.
  • Use hashtags with both a wide and narrow audience. The wider the hashtag, the more followers that might see yours.
  • Adding hashtags to Instagram stories can help you grow your business.
  • If you want to grow your business on Instagram, post with your branded hashtag.
  • Identify key hashtags related to your industry and use them in each of your posts.
Instagram_Hashtag

6. Track your analytics to grow your business

These hashtag strategies and posting to a social media story won’t mean much unless you are crunching the numbers as well.

To use Instagram’s analytics tools, log in to your account and open the post that you would like to view data for. You can examine the demographic data and behavior of your Instagram followers by clicking “view insights” below each post.

Analytics are at the core of digital marketing. Track your numbers and let them determine what type of content engages with your followers.

7. Publish guest posts or cross-promote your account on another platform.

Adding an industry expert to your Instagram feed will give your followers a new experience.

A medical account could use Instagram Live to bring in an expert for a live chat on seasonal topics, or an architect could share city architecture secrets through Instagram.

8. A giveaway is a great way to grow your business on Instagram.

People like getting things for free. Even if your business offers services instead of products, you can still use Instagram to attract new customers. Hosting giveaways or coming up with your own creative giveaway can help you build more followers and friends on the platform.

Giveaway

9. Offer promotions that are only available to those who follow your Instagram

Just under half of the Instagrammers are more interested in following accounts for perks than the content. Offer incentives to attract new followers and continue the engagement process.

10. Be attentive to posts, messages, and other interactions

Make sure that you are going back and checking your followers. Engaging with your followers on Instagram is an easy way to grow your social media presence. To do this, answer questions and respond to comments as often as possible in order to give them the information they are looking for. A second option is "Liking" posts that mention you or businesses of a similar type in order to show support and encourage conversation. Building relationships and fostering loyalty is a big part of marketing, but many companies neglect this important aspect.

And just as you post your account’s content, make sure to like and comment on other users’ posts.

One major “don’t”: Do not buy followers!!!

Instead of purchasing a finite number of followers, try connecting with and interacting with others through commenting and likes.

When you water down your social media accounts with simple Instagram tricks, customers don’t buy-in. Building a following the ethical way takes more time, but it lays a solid foundation and likely to last. Gain real followers by creating quality content.

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