How to Write A “Killer” Business Plan outline

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What is a business plan?

A business plan is a written document that describes the goals and objectives of a new or existing business. It outlines the strategies that will be used to reach those goals and objectives. A good business plan should include:

 

Clear identification of the problem or need that your business will address. This problem or need should be very specific and should have major consequences if it is not met.

How to structure your business plan

There are many different ways to structure a business plan. One way is to simply state what you intend to do in chronological order. Another way is to divide your plan into sections that correspond to major steps in the development of your company. Here is an example of how these two approaches can be combined:

 

Section 1 - This is where you would list the products or services you currently offer for sale.

 

Section 2 - This is where you would describe how you came to be in the market (the "hustle") and why you decided to enter this particular field.

 

Section 3 - This is where you would describe the major steps you will take to develop your business. These could include:

 

  • research and development
  • forming a limited partnership or corporation
  • finding and acquiring a site for your business
  • hiring employees
  • getting credit
  • obtaining licenses and so on

 

Section 4 - This is where you would describe the major markets you intend to serve.

 

Section 5 - This is where you would discuss your competition.

How to write a compelling sales pitch

For your business, The purpose of your "sales pitch" is to convince your prospect that your company is worthy of his/her time and money. Here are some guidelines to help you create a strong pitch:

 

Use bullet points

 

  • They force you to be concise and they break up the flow of your writing.
  • They force you to be concise and they break up the flow of your writing.
  • Use vivid, concrete words:
    • Vivid, concrete words add strength to your writing. They give it muscle. Instead of using limp, mushy language like "partner", "associate", "collaborate with", etc., use words such as "straddle", "leverage", "monetize", "syndicate", etc. - Vivid, concrete words add strength to your writing. They give it muscle. Instead of using limp, mushy language like "partner", "associate", "collaborate with", etc., use words such as "straddle", "leverage", "monetize", "syndicate", etc. Be brief but be specific
  • The more detail you provide, the more persuasive your sales pitch will be. But don't let yourself get bogged down in details either. A simple, clear statement of the basics will usually be sufficient. Use simple, easy-to-read language
  • Use short sentences and short paragraphs. Short paragraphs flow easily from one to the next. Use active verbs and eliminate adverbs. Make your sentences as simple as possible while still being clear.

For example:

 

Instead of writing "The manager told him it was not necessary but Lopez insisted," write "Lopez insisted it was not necessary."

 

  • Use short sentences and short paragraphs. Short paragraphs flow easily from one to the next. Use active verbs and eliminate adverbs. Make your sentences as simple as possible while still being clear.
Negotiations Training #5-min

Common Objections

Now we're going to talk about what is perhaps the most important element of all when it comes to writing an effective business plan.

 

The most common objections are:

 

  • "That's too expensive,"
  • "I don't need that much,"
  • "It doesn't work,"
  • "It's not relevant to me,"
  • "It's been around for years,"
  • "There's something new and different I've never heard before,"

 

and my personal favorite...

 

  • "I don't believe you."

 

Believe it or not, these are some of the very objections you are going to have to overcome if you are going to write a compelling Business Plan that gets people to want to take action.

A Business Plan Is The Road Map For Your Business.

It contains the essential elements of your marketing strategy. Make sure your business plan is detailed, easy to read, and easy to update. Your plan should be structured in such a way that it clearly communicates your goals and objectives to anyone who reads it. Does your plan need to be updated? Is it detailed enough?

 

Follow the guidelines I've laid out in the post and you'll be well on your way to answering those important questions effectively!

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