Local Marketing Online – 5 Mistakes You Are Probably Making

Local Marketing $15-min

There are many marketing options that you can choose for your business. You have the traditional routes such as billboards, radio ads, and TV commercials.

 

But with technology advancing so quickly it's becoming increasingly difficult to keep up with all of the changes. This article will cover five mistakes you might be making when marketing online and how to fix them!

 

Local marketing is key to your success. Depending on your business you may need to get creative with the marketing strategies and local marketing is a great way to do so!

 

Traffic jams and long lines at the grocery store can be avoided by shopping online and local marketing helps you to market your business in that respect.

Make sure your website is mobile-friendly

When marketing your local business, there are a lot of tools that make it possible to reach a wider audience with just a few clicks and without the need for leaving your house.

 

One great way to find new customers online is through social media sites like Facebook. Here are some more tips on how to do local marketing online:

 

Make sure your website is easily accessible and starts working quickly on mobile devices. When people are on their phones and they see your site, they don't want to wait for it to load.

 

Your website will look unprofessional if it's taking too long to work.

 

Be careful with the use of targeted keywords on your site. You might think that adding popular words like "restaurant" or "lawyer" to your site will help it come up in searches, but this can actually be a huge mistake when doing local marketing online.

 

Google sees this as keyword stuffing and will lower your ranking for that targeted word in question. So if you are a restaurant, you might be better off using a different word that is more descriptive of your business.

 

Focus on traffic numbers and time spent on site. You might think that more reading is better, but in fact, the opposite is true.

 

You want your marketing site to be easy to read and load quickly so that people will come back. In fact, the average person will leave your site after around 15 seconds if it takes too long to load.

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Create a social media presence and make sure you're engaging with your followers

If you're looking for the perfect image to use for your social media marketing images, I recommend using Unsplash.

 

It is a free photo website that has images that can be used with credit granted.

 

You also want to make sure that you're engaging with people on the platforms you're using to market your local business.

 

Sometimes it's worth it to spend some time analyzing what your target audience is interested in and then commenting on topics they talk about.

 

Don't just post, engage with people.

 

Bonus: Use a tool like "Later" to schedule your social media posts in advance.

 

Include your location in all of your social media profiles:

 

The best way to get clients is to become visible on the internet and having your location on your social media profiles is a step in the right direction.

 

I recommend you have all of your social media accounts with locations on them.

 

Include your location on your website:

 

I recommend adding a page to your website that lists all of the local business support you offer including the location in which you provide said support.

 

If people want to talk to you, make sure they know where to reach you and how to get there.

 

Find local blogs in your niche and comment on their posts or send them an email asking for advice. Comment on blog posts in your niche or shoot them an email requesting advice.

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If you do this, I have two things to tell you:

  1. Responding to blogs that are relevant to your business indirectly creates links from their post to yours which helps with SEO.

  2. Building relationships with bloggers can lead to more opportunities and can be great for networking.

 

If you don't know where to browse for blogs, check out groups on social media sites like Facebook and LinkedIn.

Example - Local Marketing Strategies:

If I was looking for a marketing strategy blog on the topic of Facebook usage in business, I could search for #marketing and browse through the results.

 

You can do this on Facebook, LinkedIn, Twitter, and Google+. If you don't know where to find groups related to your industry, just search online.

 

  1. Join local business groups on social media and share posts related to your niche.

  2. Find influential bloggers in your industry by searching for local business Facebook groups and joining them.

  3. Find local blogs in your niche and comment on their posts or send them an email asking for advice. Comment on blog posts in your niche or shoot them an email requesting advice.

  4. Share and recommend products and services.

  5. Create a local business resource page on your website for customers to find places they can buy products and services from you, but also to find other businesses in your area they may want to patronize.

  6. Consider adding a feature on your website that allows local customers/visitors to find your business on Google Maps. Check out the code for this project on Github.

Local Marketing #8-min
Local Marketing #9-min

Setup networking events to meet new people who might be interested in what you're doing

If you're working from home, it can be hard to stay local. One way to meet new people who might be interested in what you're doing is by setting up your own networking events.

 

Networking events are for everyone and often include a mix of business professionals and local residents. Regardless if they have a connection with what you do, they may know someone who does!

 

Meeting people is one of the best ways to learn new things, and it can be a great way for you to meet the local residents who are most likely interested in your services.

Local Marketing Tips:

Find local support groups online and join them

 

If you're doing local marketing online, it's helpful to find a group of people who can help you through your journey.

 

People who have been using local marketing strategies for years or know a lot about what it takes to succeed in making sales online can provide you with valuable insight.

 

They may also be able to help you network with other business professionals who will benefit from your services and products.

 

Networking with other local businesses is one of the easiest ways to promote yourself and your company.

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Local Marketing-min

Focusing too much on social media marketing strategy and not enough on SEO

Most business owners have their sights set on social media as an effective means of marketing their businesses, and almost every small business owner has a Facebook or Twitter page.

 

This is not entirely wrong, but it will likely disappoint you if that's all you do when trying to local marketing online.

 

Social media alone is not enough to ensure your success in growing your business through the web.

 

While you're at it, read these tips for investing in SEO too.

 

Tips on how you can improve your website traffic by way of search engines and engage more customers:

 

Search engine optimization goes hand in hand with local marketing strategies, because what good is it to attract customers from near and far if you can't convert them into paying clients?

 

The best local marketing strategies rely on relevant, topical content that makes your business stand out. Test keywords to see what sticks.

 

Correcting mistakes in SEO should be done at least once a week.

 

Search engines change their algorithms regularly, which means your SEO strategies need to evolve too.

 

While it's difficult enough to stay organized as a business owner, much less an SEO specialist and social media expert rolled into one, keeping track of changes made by the major search engines is more than worth it.

 

It will save you time (in fixing mistakes) and money (in not needing to hire someone else).

 

Again, this goes hand in hand with local marketing strategies, since search engines are where most potential customers will find your business.

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Local Business #12-min

Set up Google My Business so that potential customers can find you when they search online for businesses nearby

Go local with Google My Business:

 

Google My Business is a free tool for local businesses that helps you manage your online presence across Google products like Maps.

 

It's easy to use and can help you create a strong online presence.

To get your account set up, use this link:

https://www.google.com/business/

 

Some of the things you can do to manage and enhance your presence are: create a profile, add photos, post specials, respond to reviews, and list yourself in popular categories.

 

Have a landing page for your business that talks about your products or services

 

A landing page is a website where people can go to learn more about you and your product or service. Having this kind of page for your business can help you drive more traffic to your website.

Here are some ideas to get you started:

  • Create a content-rich page that has tons of information about your product or service. Include videos that give examples or tutorials on how to use the product in action, and write a blog post or two to give more information.
  • Create a collection of resources that are associated with your business, like educational articles and videos. This can make it easier for people to learn more about you and what your business offers.

 

If you need help with this, here's a tutorial that might be useful.

 

Create social media accounts for your business, Facebook, Twitter, Google+, and LinkedIn are a few of the top social media sites you should consider

 

If there are certain platforms your target audience is more active on then make sure to create accounts on them.

 

This can help you build a stronger online presence to help you reach more people who are interested in your products or services.

 

LinkedIn is for professionals so it's perfect to add your business to.

 

Facebook has a lot of users so it's important to use this platform. To learn more about how to best use Facebook for your business, check out this link:

 

https://www.facebook.com/business/a/getting-started

 

Use tools like Google Analytics so that you can monitor how your website is performing and improve where needed

 

Google Analytics is a free tool for websites that helps you monitor the traffic on your site and see how people are interacting with it.

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In Conclusion:

When it comes to local marketing strategies, you have plenty of options.

 

In this article, we’ve talked about five different ways that are easy for anyone to grow their Local Marketing:

 

create a social media presence with platforms like Facebook and Twitter; make sure your website is mobile-friendly so your customers can find you on their phones or tablets; set up Google My Business in order to connect all the dots between search engines and social networks.

 

It doesn't matter whether you're just starting out or if you've been in business for years -

 

these tips will help any small business promote themselves locally online without ever leaving home!

 

If you'd like to learn more about how you can expand your Local Marketing take the mystery out of running a successful local business Click Here:

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Local Marketing #17-min
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