How many times have you made a business decision based on the advice of someone who has no idea what they are talking about? Too often, I guess. Here are five of the most common business marketing mistakes I see almost every day... and how to avoid them.
#1: Focusing On Sales Instead Of Profit!
I see this mistake all the time. Someone will create a website, and they will put all their efforts into getting visitors instead of making sales. It's like someone is hanging a sign in a store that says, "Please help yourself.
We're closing up for remodeling." Then, they spend all their time hanging signs, painting, cleaning and putting up shelves... instead of selling anything at all. You must always put your efforts into driving up sales, not just traffic. If you don't, you'll never have a profitable website. Period.
#2: Failing To Plan A Complete Website Launch!
This is by far the most common business marketing mistake I see almost every day. People will create a website... and then leave it sitting in some desk drawer, or on a shelf... or on a computer which is turned off and collecting dust. And, before they know it, three months have gone by... and they haven't made a single sale. Do it right or don't do it at all.
If you are going to invest any time or money into a website project, you should plan it so it is complete and launched... the same day you decide to go live with it. You can't make a profit if you don't sell anything. So, make sure you are fully prepared to sell when you go live with your website.
#3: Failing To Test The Copy On Your Website!
When it comes to copy, testing is the name of the game. If you don't test, you're flying blind. You could be ruining your sales with some really bad copy... without even knowing it.
#4: Failing To Plan A Complete Market Test!
This is just as important as testing the copy on your website.
If you don't do a complete market test, you'll never know if your website is profitable... or not. Do it right or don't do it at all. If you are going to invest any time or money into a website project, you should plan it so it is complete and launched... the same day you decide to go live with it.
Selling begins when your customer answers one (or more) of their questions... and then... gives you an order. If he doesn't do that, there is no sale. If you do a good job with these four basic steps... then... you should have no problem making a profit with your website. By the way, I almost always include a fifth step which is...
#5: Making Sure Your Website Is Mobile Friendly!
This is another area where many website owners fall short. A surprising number of people now access the Internet from their cell phones. If your website is not mobile-friendly, you are seriously limiting your sales and profits.
Make sure your website is completely optimized for mobile phones and tablets. It's easy to do. Just ask your webmaster to make these changes for you. (By the way, if you are using WordPress, it has a built-in feature that will make sure your site is mobile-friendly.)
You're Not The Only One!
Most people in marketing make these five common business marketing mistakes... over and over. They are so common, so easy to make, yet so difficult to avoid. It's no wonder most businesses fail.
If you understand the mistakes and how to avoid them... you have a chance at success. You'll be able to create a marketing campaign that is based on facts and figures, not hunches and feelings. A campaign that will actually work!
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